For heads of marketing and CMOs at supplement, sportswear and fitness gear brands
Fitness influencer marketing that makes creators your main sales channel
We're a fitness influencer agency. We find the fitness creators your customer watches, track each one with a code, and run the best videos as ads.
- 4,732sponsored videos
- 405fitness creators
- 1,288brands
- 1.5 billionviews on those videos
Our own count of sponsored YouTube videos, as of 2026-10-21.
For most fitness brands, influencer is a side channel
Fitness brands tell us the same three things.
We keep paying more for the same results. Every post needs a flat fee, and creators only post when they are paid.
A few creators bring in almost all our sales. They've already used up the creators they know, the new ones cost too much or don't perform, and every campaign feels like starting from zero.
Influencer is still a side channel next to Meta. They want it to become a main way to win customers at a lower cost, and it never gets big enough to matter.
- Thousands of cold outreaches.
- Onboarding creators only to find most of them don't perform.
- Moving on to the next influencers after three months of wearing out their audience.
- The relationship never gets past a single paid post, and that's why influencer stays a side channel.
Who we work with
Brands that sell to people who train, lift, run and eat for performance. You run marketing there, as head of marketing, CMO or founder, and you want fitness influencers to become a main sales channel, not a side one.
Supplements and protein
Protein powder, pre-workout, creatine, electrolytes
For example: MyProtein, Transparent Labs, Gorilla Mind, LMNT, Bare Performance Nutrition
Apparel and gear
Gym wear, barefoot shoes, jump ropes, gym mats
For example: Gymshark, YoungLA, Vivobarefoot, Crossrope, Gorilla Mats
Apps, wearables and equipment
Macro trackers, training apps, fitness wearables, home gym gear
For example: MacroFactor, JuggernautAI, WHOOP, GORNATION
Top sponsored fitness videos
The most watched sponsored videos from fitness creators in our data. Each opens on YouTube.
See every brand that sponsors fitness influencers · See the most booked fitness creators
What brands get
Not one post. Your buyers seeing your product again and again, from fitness creators they trust, with every customer tracked.
Creators who keep coming back
Vivobarefoot has 108 sponsored videos from just 3 creators, and Marek Health has 85 from 3. One trusted creator, again and again, beats a hundred one-off posts.
A bench of creators, not one face
Gymshark has 147 sponsored videos across 27 creators, and MacroFactor has 82 across 10. We build that kind of roster for you.
Your best videos become your ads
After testing, we get the rights to run the top creators' videos as Meta and TikTok ads from their own accounts.
You see what each creator brings in
Every creator gets a coupon code or a tracking link, so you see the customers each one brings and how many keep buying.
Working with us, step by step
We learn your brand
We learn your value propositions and how you want the product framed. We also study competitor integrations: which ones performed well, which fell flat.
We map your audience
We confirm where you sell and ship, then map your audience against creator data, down to the athlete you sell to.
We present the creators
We present a set of fitness creators that fit. After you approve them, you get a finalized roster and plan.
We brief and review
We bring your value propositions into every creative brief, and we review every single ad before it goes live.
We measure every creator
We set up tracking with a coupon code or a UTM link, so you see exactly how many customers come in through each creator, and how many keep buying.
We scale the winners
After the first three months, we take the top performers and run their videos as Meta and TikTok ads.
Why work with us
- We know who fitness brands book: we track 4,732 sponsored videos from 405 fitness creators, so we see which creators brands come back to.
- One system, not one campaign: we don't just run a regular campaign on retainer.
- We work with your team: we install the systems and teach them to your team, so over time you can scale it in house.
- Health and wellness is one of our core lanes: supplements have rules on what can be said, and we run promotions inside those rules every day.
- Over the last year, we've worked across 55+ brands and helped companies 2-3x Black Friday launches.
A division of Influencer Advisory
Fitness Influencer Marketing is the fitness division of Influencer Advisory, the influencer marketing agency for health and wellness brands. Same team, same systems, built for brands that sell to people who train.
Questions brands ask us
How do brands find fitness influencers?
We start with creators whose followers are your kind of buyer, then check how often brands came back to sponsor them again. We also check that the comments come from real fans, not bought followers, and we see the repeat bookings across 4,732 sponsored fitness videos in our data.
Which brands sponsor fitness influencers?
In our data, 1,288 brands have sponsored fitness creators on YouTube. Gymshark leads with 147 sponsored videos, then GORNATION with 138, Vivobarefoot with 108 and MyProtein with 92. The full ranked list is on our brands page.
How much do fitness influencers cost?
Every creator prices differently, so we quote per creator once we know your product and goals. We negotiate every deal hard, and in a lot of cases we land a rate low enough that the savings alone offset our fee.
Who are the top fitness influencers for brand deals?
The ones brands book again and again. In our data, Indoor Cycling Videos has 87 sponsored videos, Calisthenics Worldwide 86, Flora Beverley 78 and Mark Bell's Power Project 75. The full ranked list is on our influencers page.
Book a call
We're a fitness influencer agency. We find the fitness creators your customer watches, track each one with a code, and run the best videos as ads.
Book a call